“Jack is a creative asset to any project. His passion for photography, master and skill of the art and pure intuition all lend him to be one of the best in the resort industry business. He also brings a high level of professionalism and energy to each and every project regardless of the challenge.” - Saloni Shah, Creative Director, Genesis Inc Advertising

Having worked on several production projects across the nation, Jack Affleck’s attention to details, combined with his project management and full service pre and post-production skills result in the highest quality images to meet every client’s needs.  Here are few examples of Jack’s ability to solve problems and keep both commercial and personal outdoor and on location photography projects moving in the right direction.

Case Study: Olympic Champion - Corp. Sponsor

Client: Vail Resorts                                        Date: March, 2010

 

Working with World Champion and soon to be Olympic Gold medalist skier Lindsey Vonn. Jack was tasked with capturing the vibrance and beauty of this remarkable athlete for national and international advertising and sponsorship campaigns. Known for his ability to engage and entertain, Jack was able to coordinate and manage a professional studio production including five videographers, three art directors, make-up and wardrobe specialists. In the end legacy images were created which have graced countless covers and ads during Lindsey's quest for , and subsequent Olympic gold medal victory.

                    
        

      Case Study : Resort branding imaging campaign - VAIL

CLIENT: HORTON LANTZ and LOW Advertising Agency (www.hl2.com)
Horton Lantz and Low was an advertising agency based in Seattle, WA with over 15 years’ experience in creating award winning design, sound strategy, and impactful advertising campaigns.

CHALLENGE
To create a national advertising campaign for built around imagery of North America's largest mountain resort to promote the resort and drive vacation visits. Jack’s biggest challenge in achieving this goal was to map out the concept and logistically coordinate image and perspectives. He had to depict to the vast size of the resort while illustrating the approachable lifestyle available within the resort.


      



"Jack's creativity and dependability, his skills as a photographer, and his experience and ability to work with marketers, their art directors and anyone looking to use stunning images to communicate, match up with literally anyone in resort photography." - Chris Jarnot, SVP and Chief Operating Officer - Vail Mountain

Case Study: MMG Advertising - State of Colorado Int'l ads

Client: MMG Advertising for Colorado Tourism
MMG is one of the world's leading advertising and creativie agancies. Based out of Kansas City, MO. The agency was charged with developing a comprehensive campaign to draw Winter visitors to the state to increase awareness of its natural and recreational resources.

We were tasked with providing a signature and iconic photograph campaign for marketing and advertising materials to the client, MMG.



    




   


    

   Course of Action
MMG identified the demographic of the target audeinces for the state. These were determined through reserch to be active families with young and teen age children as well as affluent and athletic male businessmen in their 30's and 40's.Working alongside their creative team we developed a series of three action oriented images to exemplify the perfect Colorado Winter vacation.

Results
State revenues and booking to Winter resorts has continued to increase 15% year over year. In the troubled economy of the 2010 - 2011 seasons, this was nothing less than amazing. Much of the success was attributed to the appeal of the images to their target audience.

Below are three of the images that have appeared on the web and in magazine veritcal ads raching over 20 million prospective visitors. The campaign was so successful that it has been extended another year and to international audiences.