“Jack is a creative asset to any project. His passion for photography, master and skill of the art and pure intuition all lend him to be one of the best in the resort industry business. He also brings a high level of professionalism and energy to each and every project regardless of the challenge.”

- Saloni Shah, Creative Director, Genesis Inc Advertising

Jack Affleck Announces Success of Colorado Action Motion Photography Campaign

Experienced commercial photographer, Jack Affleck has recently announced the success of his joint venture with MMG Advertising in improving the overall winter visitor rates within the State of Colorado.

MMG Advertising, one of the world’s leading advertising specialists employed Jack to develop a comprehensive action motion photography campaign to be utilized on advertising and marketing materials for the State’s Tourist Board. The project began with the identification of the State’s target demographics, which were determined to be families with young and teenage children as well as athletic business people in their 30’s and 40’s. The campaign created focused on a suite of action orientated motion photography that highlighted the tremendous richness of the Colorado winter landscape.

Due to the high quality of the images created by Jack Affleck and his studio team, the State of Colorado has experienced a 15% increase in the amount of tourists visiting the area year-on-year. This is especially noteworthy due to the performance of tourist areas in other states, which have been badly affected by the downswing in the economy in the last few years.

Jack’s current online gallery consists of a broad range of photographic pieces, from fine art to action shots. This is one of the leading reasons why so many clients have trusted him to provide the imagery for their in-house marketing campaigns during his 25 years in the field. And with the level of success achieved by clients such as the Colorado State Tourist Board, Jack Affleck’s services are set to continue to be in high-demand well in to the future.